If you’re developing new tech that shakes up the overlooked, under-funded and under-served corners of the wellbeing world, I help you find your voice and reach your audience.

Whether you’re a seed-stage founder, established business or specialist agency, my brand and marketing expertise creates human connection in an AI world. After 25 years in digital marketing, working on everything from apps to AI with startups to non-profits, I can drop into tech teams in any time zone and set straight to work.

Introducing Dawnbreaker

1) Strategy & Execution

Full Dawnbreaker | To Scaffold your thinking
Perfect for wellbeing tech founders looking to launch, grow or rebrand

I’ll get your messaging as clear as your purpose, refine positioning and creative direction, or turn complex technical information into enjoyable content. If you’re too close to your brand to see what really needs to change, I’ll get you unstuck.

• 1 hour video call to share your goal and what’s stopping you achieving it
• Intensive deep dive to work on pushing you through your business blocker
• 1 hour video call for presentation and discussion of your Dawnbreaker results

£2,399 with delivery within 3 weeks

Check my availability

“Natalie has a wide range of expertise so she’s a great match for a fast-paced startup environment. Working together on copy and positioning, we found Natalie easy to communicate with. She’s open-minded, flexible, and always meets deadlines. Natalie’s recommendations helped us take complex, revolutionary ideas and concepts and make them accessible.” ~ Eva Cildermane, VP of Corporate Development & Communication at Propy

2) Execution only

Mini Dawnbreaker | To bridge your resources
Perfect for project or retainer work, for founders, teams and agencies

If you have the strategy but not the team or time to act on it, share a comprehensive brief with me for delivery of smaller projects within 2 weeks, or bring me in on retainer to meet ongoing goals:

• User interviews and customer research
• Copywriting, storytelling, tone and messaging
• Content marketing, articles and authority building
• UX writing, customer journeys, platform testing and more

From £1,299 with cost and schedule scaling with scope

Let’s see if we’re a fit

“If you hire Natalie you’re not just hiring a copywriter. You’re hiring more of a marketing partner — or business partner for that matter — because she’s someone that wants to really understand what’s happening behind the scenes, dig into the customer experience, and then provide the kind of copywriting from the get-go that’s already positioned to be in excellent shape, as opposed to just copywriting. You’re getting someone who’s gonna partner with you to give you a much better result.” ~ Barry Enderwick, Silicon Valley brand expert, Netflix

3) Quickfire strategy

Strategy only | For high impact at low cost
Perfect for seed stage founders or a sense check for teams

• 30 minute call to discuss the hurdle you’ve hit
• Clarity on what you can do today to move forward
• Discussion on another 30 minute video call

Just £399 to know your next move

Book a quickfire strategy session

“Natalie gets it! She knows the right questions to ask up-front. She was empathic to my goals and it shows in the output. The lessons learnt will help me with future projects as well. I’ve already recommended Natalie and said just how detailed and on-point she is. She has a great, casual approach I really like too.” ~ Nick Phipps, Customer Experience Strategist at Rawnet

UK based with global clients

About Natalie Smithson

I work with ambitious, creative, big-hearted people who use technology to make the world a better or more imaginative place. Fuelled by decades of professional and lived experience, I partner with creative technologists to make big visions a reality. I’m invested in mental health, women’s health, and child development, and am also the founder of creative lab Nova Is Lost, building an immersive experience for anyone who needs to know: better days will always come.

As seen in HubSpot & The Digital Transformation People

I’d love to hear what you’re working on

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