Natalie Smithson: Your Copy + Comms partner for emerging tech

If there’s no blueprint for what you’re doing and you’re doing it anyway, I’m in. After 25 years in digital marketing, with 15 of them in tech startups, I drop into tech teams in any time zone and set straight to work.

While you’re developing new technology tools to shake up the overlooked, under-funded, or under-served corners of the wellbeing world, I offer flexible, dedicated support to determine your messaging, positioning, and creative direction with copywriting and comms to suit.

Let me know what you need

“If you hire Natalie you’re not just hiring a copywriter. You’re hiring more of a marketing partner — or business partner for that matter — because she’s someone that wants to really understand what’s happening behind the scenes, dig into the customer experience, and then provide the kind of copywriting from the get-go that’s already positioned to be in excellent shape, as opposed to just copywriting. You’re getting someone who’s gonna partner with you to give you a much better result.”

Barry Enderwick, Silicon Valley brand expert (known for Netflix)

Flexible marketing support for breakthrough wellbeing tech

Bring me in for one-off strategy sessions, project-based delivery, or ongoing partnership. I’ll get your messaging as clear as your purpose, establish your marketing approach and processes, or get you un-stuck if you’re too close to your brand to see what really needs to change. It starts with a free 20-minute call to explore how we can work together.

Let’s talk

“Nat’s approach helped us begin more account-based dialogues with our clients. We’ve moved from being just a sales oriented team to developing and showing our technical expertise, so that new and existing clients are now coming to us.”

Aanand Dave, MD at DSE, making digital twins for Eurostar and Department for Work & Pensions

Need an urgent fix? Try my 2-week intensive: Dawnbreaker

If you don’t have a dedicated marketing lead to solve a nagging problem or your team’s too stretched to give it focus, I can help.

Dawnbreaker takes me deep into your mission to deliver fresh perspective, whether you need a marketing plan for launch, messaging that resonates, or web copy for a rebrand.

It’s £2,400, takes 2 weeks, and there’s no ongoing commitment.

Find out how it works

“Natalie has a wide range of expertise so she’s a great match for a fast-paced startup environment. Working together on copy and positioning, we found Natalie easy to communicate with. She’s open-minded, flexible, and always meets deadlines. Natalie’s recommendations and feedback have helped us take complex, revolutionary ideas and concepts and make them accessible.”

Eva Cildermane, VP of Corporate Development & Communication at Silicon Valley startup, Propy, the first to sell property on the blockchain and change how people buy globally