When your work doesnât fit into a neat box, is different to what everyone else is doing, or youâre working with technology people arenât yet familiar with, you might struggle to find someone who can write about it, promote it, and truly work alongside you. Yet that reactive place where tech, ambition and creativity collide is where Iâm most comfortable. An agile, versatile professional with a diverse range of experience, you can rely on me to deliver the strategy you need to help push your vision forward.
Iâll sit alongside you in the twilight hours to help develop your marketing or clarify your message using my unique framework: Dawnbreaker.
âIf you want a team player that’s going to be aggressive on tasks, work really hard, be autonomous, have all the benefits you’d expect of a freelancer, like dedication, commitment, and time management, but actually be a part of your team and care as much as anyone, you will love to work with Nat.” ~ Abbie Heslop, MD for AI at EBI.AI [Case study]
They say itâs darkest before the dawn, where frustration feeds tension and procrastination preys on your resolve. Sure, AI can help with the strategic challenges of bringing a big idea to life, but Dawnbreaker fills the gap AI leaves behind and eases the pain in the process it can’t and won’t reach.
If you know what you want to say but canât get the words out
Your positioning isnât quite right, but you donât know how to fix it
Itâs difficult to see where or how you stand out in the market
Youâre struggling to describe emerging tech that isnât mainstream
Or your digital marketing could use expert critique to improve it
Get help from me, Nat, an experienced copy and comms partner, ready to break through the clutter in your head to tighten up your messaging, bolster your brand, and improve the customer experience.
Having an objective partner to articulate your ideas gives you the advantage
That hushed time before daybreak is bittersweet for changemakers. You might be making progress, but every new fleck of light only highlights the dwindling time you have left to get clear on your messaging, so you can focus on acquisition, revenue, and churn.
With 25+ years of experience in online copy, content and comms, from qualitative research and wildlife photography to non-profit and AI, I can adapt quickly and easily to every new challenge. Iâll pick up the distinctions in your approach youâre too close to see, and notice details others wonât spot to offer strategic critique and guidance.
Send a little information about your business and Iâll invite you to a 20 minute discovery call to talk through what you need Dawnbreaker to deliver. If weâre a good fit, youâll fill in a questionnaire and we’ll begin.
Dawnbreaker has 3 distinct phases
Phase 1: The hush
A space where you talk and I listen
Join a video call (up to 45 minutes)
Iâll likely ask you to send on extra information I know will help get you the best result
I might ask permission to speak with customers or other team members too
This is your opportunity to tell me everything about your goal, the challenges you face today, and your vision for the future. Weâll go deep on this discussion, so be prepared to share as much as you can about the problem weâre ready to solve, so I can truly understand your sticking points and goals.
Phase 2: Kindling the dawn
Iâm ready to find your breakthrough
I pull together a presentation of findings and recommendations
Delivery within 10 working days with prompt return of any information requested
This is where I use everything Iâve learnt from 25+ years of experience in digital marketing, editorial, and communications to help you get your messaging straight. Iâll ask you to be available for answering questions, so I can uncover every opportunity to make your venture shine.
Phase 3: Daybreak
A new dawn for your business
Join a 30 minute video call for presentation of the Dawnbreaker results
You get a copy of the slides to keep and refer back to in future
This is your time to review the work. So you can feel confident in your understanding of every recommendation, ask questions in person, and know exactly what to start working on first, I’ll present it on a call.
For just 2 hours of your time I can get you out of your own head and help you see the wood beyond the trees, so you can effectively go on to sell your ideas.
Use Dawnbreaker to cut through the noise and connect with your customers
When Customer Experience Strategist, Nick, built a lead generation tool, he wanted help to:
Check the flow (especially between website and email elements)
Review the copy on the website, emails, and landing page
Check the appeal for new but also current clients
Identify any barriers for converting users to a paid service
Ideas for associated content to promote it
Nick says working with me was the âperfect answer to take the weight off my mind, knowing I wasnât doing it on my ownâ. I can do the same for you, whatever your sticking point may be.
If youâre working with emerging tech and doing good in the world, weâre good to go! Past projects that lit me up include:
A voice app protecting women by hearing their scream
A digital healthcare system keeping seniors safe at home
A visual artist hoping to uncover their deepest motivation
An AI assistant that helps shoppers avoid food waste
Who can take part in Dawnbreaker?
A founder, team member, partner, advisor, or anyone you trust to distill the heart of your vision to its absolute core.
What if I donât have time to fill in the questionnaire?
The questionnaireâs an essential part of the Dawnbreaker framework, so it works in your favour to choose a time youâre most able to commit to the process. Nobody knows your business like you do and you wonât be asked to provide any information you donât already have, so it should be a doddle and take very little of your time.
How much does The Dawnbreaker Experience cost?
Thereâs an upfront payment of ÂŁ650 to secure Phase 1, then a final payment of ÂŁ1,300 due within 7 days of delivery of the final presentation. The total investment is ÂŁ1,950.
What if Iâm not happy with the results?
Scope for the work I do with each client is individually agreed, so theyâre consistently happy with the outcome. I actively encourage feedback and if thereâs ever an issue, Iâll always find a reasonable solution.
What if I just want copywriting or comms support?
Iâd love to hear about it: Send me a message with the details and weâll take it from there.
What past clients say about me
âIf you hire Natalie youâre not just hiring a copywriter. Youâre hiring more of a marketing partner â or business partner for that matter â because sheâs someone that wants to really understand whatâs happening behind the scenes, dig into the customer experience, and then provide the kind of copywriting from the get-go thatâs already positioned to be in excellent shape, as opposed to just copywriting. Youâre getting someone whoâs gonna partner with you to give you a much better result.” ~ Barry Enderwick, Silicon Valley brand expert (known for Netflix) [Case study]
âNatalie is wonderful to work with â very responsive, on time, supportive and diligent. She developed great enthusiasm for our app. We will go back to her for content creation and strategy and highly recommend her.â ~ Uta de Veer, Founder
âNatalie gets it! She knows the right questions to ask up-front. She was empathic to my goals and it shows in the output. The lessons learnt will help me with future projects as well. Iâve already recommended Natalie and said just how detailed and on-point she is. She has a great, casual approach which I really like too.ââ ~ Nick Phipps, digital agency Customer Experience Strategist [Case study]
âNat has the right mix of technical know-how, marketing skills and a genuine personality to always be a âgo-toâ person when it comes to developing new business ideas or revitalising old ones.â ~ Aanand Dave, MD in AI [Case study]
Ready for a new dawn in your business?
Apply for Dawnbreaker to highlight areas for improvement in your messaging and marketing, and shine a light on your strengths. With dedicated support from an unbiased collaborator, youâll be ready to create an unbreakable bond with your customers to secure more sales, increase retention, and improve customer experience.
I canât wait to break through the dawn with you and see whatâs next for the growth of your business.
