The only way to grow your business in a digital world is to make a human connection

The only way to grow your business in a digital world is to make a human connection

Natalie Smithson in HubSpot Natalie Smithson Digital Transformation People

When you’re a digital innovator pushing technical boundaries, it’s H-A-R-D.

You’re tackling the big challenges of our time with creative solutions, but we all know a culture can’t transform overnight.

You might come up against confusion — resistance, even. That’s nothing a little conversion copy can’t clear up…

There’s a greater need than ever for your solution

You go through a lot of *stuff* as a pioneer. Don’t you? When you’re doing something special…

Trying to explain a solution that’s never been seen before or that shakes things up — now that’s demanding.

Conversion copy is designed to gently nudge and bump your reader over any IF?s and BUT!s before resting them down, delighted by their discovery, at the point of sale. The best bit is, it’s informed by the decisions your own customers make online.

Because copy moves people.

It affects purchase decision.

By the end of the conversion copywriting process, the most natural reaction in the world is for your reader to Click > That > Button. To sign up. Opt-in. Give you a thumbs up or pass on a referral.


  • more leads
  • increased revenue, or
  • a better return on your investment

Inspire the digital transformation of tomorrow

Using carefully-constructed sales copy, you can show your reader what it looks like inside your world; how you work and how you perform. (Even if that seems a little different to anything they’ve known before.)

*WOW* people!

​​​​​​​​​​​​​​Help your customer fulfil their potential.

And in turn, you fulfil yours.

Hire me for your next copywriting project

I work with ambitious, creative, big-hearted people who want the world to be a better or more imaginative place.

⇒  here’s the PROCESS  ⇐

Copy I wrote for one agency took online readership for one of the biggest companies in animal health from a few hundred people per month to well over 10,000 in just 1 quarter (and won an award).

A first-class example of understanding your audience and delivering the goods, time after time. Captivating copy. Solid gold! ~ Cambridge Digital Awards

Website Copy Review

If you’re not quite ready for a full copy overhaul but know there’s something not quite right with your site, let’s take a look at how we can improve it:


Meet Natalie Smithson

Natalie Smithson

Natalie supports digital disruptors who want to change the game. Not just as a gimmick, but to resonate with audiences hungry for continuous digital innovation. She’s based in Southam, Warwickshire, but works with clients in and outside the UK.

Find out what drives Natalie

“With Natalie, I was impressed by her attention to detail and willingness to stick with a project until it was done to my (sometimes overly nitpicky) standards. That kind of grit is something that you don’t find in flaky amateurs. I also appreciated Natalie’s professional demeanor on calls, and ability to articulate her process and approach. So many copywriters don’t think things through; Natalie is not among them.” ~ Joel Klettke, Case Study Buddy

Ask Natalie to help convert more customers

Natalie Smithson HubSpot Certified | Policy Bee Insured