Copy | Content | Creative | Brand strategy
AI provider
Working alongside other marketers, product owners, engineers, the MD, CEO, and consultants, I was integral to framing the messaging for the product and development of campaigns and services, including scriptwriting for a promotional video. I worked on every element of the service from brand strategy, tone of voice, web content, email marketing, research, writing about complex tech like NLP, LLM, and AI agents, as well as conversation design for our in-house AI assistant, technical testing of the platform, case studies, and UX copy. Organic search doubled year-on-year with 50% of web sessions engaged, and time per session and referrals going up. MD, Abbie Heslop, describes me as “a fast thinker, able to grasp technical concepts and translate them for a non-technical audience” and “a team player who cares deeply about the quality of her work, can manage multiple tasks simultaneously, and has excellent prioritisation skills”.
Marketing strategy | Case Studies | Web Rebrand
Digital twin / computer simulation specialists
Creating their first marketing strategy and redesigning the website, I worked closely with the founder and software product owners overseas to lean on their unique supplier position to strengthen their legacy and online presence, interviewing clients like Eurostar, PwC, and the Department for Work & Pensions to write case studies. MD, Aanand, says I have “the right mix of technical know-how, marketing skills and a genuine personality to always be a ‘go-to’ person when it comes to developing new business ideas or revitalising old ones”.
Messaging | Emails | Content | Brand building
Blockchain startup
Working alongside an internal marketing team and with Barry Enderwick who helped to scale Netflix, I helped refine the brand voice, email marketing content and strategy, web and blog content. Barry says of me, it’s more like hiring a business partner than a copywriter.
Messaging | Web content | App store description
Voice app
Produced web content, social media strategy, in-app micro copy, and the app store description working directly with the founder, who says I’m “wonderful to work with – very responsive, on time, supportive and diligent”.
Marketing post published by HubSpot
