Iâm a creative, conscientious professional with a curious mind and can-do attitude. Having a growth mindset, an eclectic range of experience, and a versatile skill set means I can quickly adapt to any new challenge. Iâm inventive and appreciate disruption, but equally celebrate the boundless wonder of human creativity, imagination, and our potential to achieve great things.
Copy | Content | Creative | Brand strategy
AI provider
Working alongside other marketers, product owners, engineers, the MD, CEO, and consultants, I was integral to framing the messaging for the product and development of campaigns and services, including scriptwriting for a promotional video. I worked on every element of the service from brand strategy, tone of voice, web content, email marketing, research, writing about complex tech like NLP, LLM, and AI agents, as well as conversation design for our in-house AI assistant, technical testing of the platform, case studies, and UX copy. Organic search doubled year-on-year with 50% of web sessions engaged, and time per session and referrals going up. MD, Abbie Heslop, describes me as âa fast thinker, able to grasp technical concepts and translate them for a non-technical audienceâ and âa team player who cares deeply about the quality of her work, can manage multiple tasks simultaneously, and has excellent prioritisation skillsâ.
Marketing strategy for digital twin simulation
Software consultants
Creating their first marketing strategy and redesigning the website, I worked closely with the founder and software product owners overseas to lean on their unique supplier position to strengthen their legacy and online presence, interviewing clients like Eurostar, PwC, and the Department for Work & Pensions to write case studies. MD, Aanand, says I have âthe right mix of technical know-how, marketing skills and a genuine personality to always be a âgo-toâ person when it comes to developing new business ideas or revitalising old onesâ.
Messaging | Emails | Content | Brand building
Blockchain startup
Working alongside an internal marketing team and with Barry Enderwick who helped to scale Netflix, I helped refine the brand voice, email marketing content and strategy, web and blog content. Barry says of me, it’s more like hiring a business partner than a copywriter.
Messaging | Web content | App description
Voice app
Produced web content, social media strategy, in-app micro copy, and the app store description working directly with the founder, who says I’m “wonderful to work with – very responsive, on time, supportive and diligent”.
Marketing post published by HubSpot
Case studies
Have I been working with wonderful people? You bet I have! They’ve been kind enough to give me feedback so I can show you what it’s like to work with me and what I can help you achieve, but in their words:
- Bringing a tech founderâs vision to life with high-energy copy and branding that inspires growth
- Working with the Silicon Valley marketing expert who has âscaling Netflixâ on his resume
- All the benefits of having a copywriter target your message but with strategy to sharpen the impact
- How the right copywriter can also become your âgo-toâ person for developing new business ideas
- Digital transformation without having to spell out whatâs involvedâthis copywriter gets it
Background
If you want to see what I had published before I moved into emerging tech, see my wildlife photography and anthrozoology pages. Before that, I worked in Qualitative Research for Millward Brown (now Kantar), part of WPP, as an Executive for Taylor & Francis academic publishers, AvenueHKM healthcare PR (acquired by Blackwell Science), as Online Editor for Sesame financial advisors, and in marketing for charities like The National Autistic Society and Christian Aid in London.
Work at the time was predominantly web based, so I was producing content, introducing CMS systems and training team members to use them, taking part in usability research and User Acceptance Testing (UAT), and building websites. I spent 2004 volunteering at animal rescue centres in Sri Lanka, Japan, and Venezuela.
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