Dawnbreaker

Your 2-week intensive for wellbeing tech founders

Use my marketing brain to move past what’s holding your team back. Whether it’s copy, content or a customer journey not converting, lack of a clear strategy or simple lack of time, I’ll recommend changes or do the work you need in just two weeks.

Deep yet flexible work for wellbeing tech founders

When your work doesn’t fit into a neat box, is different to what everyone else is doing, or you’re working with technology people aren’t yet familiar with, you might struggle to find someone who can write about it, promote it, and truly work alongside you.

This is the space I thrive, partnering with you if:

• You know what you want to say but can’t get the words out
• Your brand positioning isn’t quite right, but you don’t know how to fix it
• There’s no clear marketing strategy to convert your key audience
• You’re struggling to describe emerging tech that isn’t mainstream
• Or your digital marketing could use expert critique to improve it

I bring 25 years of expertise in digital marketing, plus work on everything from apps to AI and blockchain to biometrics to quickly get you unstuck.

Find out if Dawnbreaker’s right for you

“Natalie gets it! She knows the right questions to ask up-front. She was empathic to my goals and it shows in the output. The lessons learnt will help me with future projects as well. I’ve already recommended Natalie and said just how detailed and on-point she is. She has a great, casual approach which I really like too.” ~ Nick Phipps, Customer Experience Strategist at Rawnet

Dawnbreaker: How it works

If there’s a core challenge holding back your growth, let me know what it is and we’ll start with a free 20-minute call to define the scope of your 2-week intensive. For just 90 minutes of your time I can get you out of your own head, ready to move towards your next breakthrough.

Dawnbreaker has three key phases.

Phase 1: The hush

1 hour video call where you talk and I listen

Your opportunity to tell me everything about your goal and what’s stopping you achieving it. We’ll go deep into this discussion, so prepare to share everything you can about the problem you want to solve, so I can truly understand your sticking points and overall vision.

Phase 2: Kindling the dawn

Working towards your breakthrough

I take everything you’ve told me and everything I’ve learnt in 25 years of digital marketing, editorial and communications to push you through your business blocker. You’ll need to be available to answer questions while I make revisions, recommendations, write or plan.

Phase 3: Daybreak

A new dawn for your business

Join a 30 minute video call for me to present your Dawnbreaker results. This is your time to review the work, so you can feel confident in your understanding of every recommendation or decision, ask questions in person, and know exactly what your next move will be.

• One-off investment of £2,400
• 2 weeks to solve 1 core problem
• Just 90 minutes of your time

Ask about Dawnbreaker today

Support for time-poor founders and their teams

When Customer Experience Strategist, Nick, built a lead generation tool, he was working solo within a busy team and needed an extra brain to find out how it would really work for customers to move towards a successful launch.

I worked fast to:

• Improve flow from website to inbox to make it seamless
• Review web, email and landing page copy to remove conversion blockers
• Evaluate the appeal for both new and current customers
• Spot barriers that stop people moving to a paid service
• Contribute content ideas to help promote the new tool

Working for an agency with a unique proposition and a different way of looking at things, Nick hasn’t found it easy to bring in external support, but my strong background in innovation and empathetic approach mean I can quickly recognise what needs to be done.

“The context Natalie provided around her decisions was very cool, it helped to understand her reasons. I was able to ask questions and challenge the thinking and everything was plausible and thought through. It also left me with new questions that I hadn’t considered before, to help put myself as the customer, with their mindset.” ~ Nick Phipps

Ready for a new dawn in your wellbeing tech business?

Tell me what you’re struggling with and I’ll let you know if Dawnbreaker fits (or what we do instead).

Let’s talk

Nat