Most of the founders I work with are developing new technology tools and systems in areas of the wellbeing space that desperately need innovation, a deeper level of care and understanding, or a whole new approach.
With a keen interest in mental health, women’s health, and child wellbeing and development, I bring 25 years of digital marketing experience, and 7 of those in emerging tech, to clarify your messaging, partner on growth, and develop marketing strategies that will appeal to early believers, investors, and customers alike.
Matching your commitment to your customer
I’m deeply curious about human behaviour and what’s happening underneath the surface. In my work, studies and travel, I’ve questioned how we tell stories, how we form human connections in a digital world, and how emerging technologies open up new ways to experience life.
You and I know how much this matters in the wellbeing space:
- Wellbeing tech isn’t all about features and benefits
- You’re navigating complex needs that differ between people
- Work can be emotionally challenging and nuanced
- You might be building trust with people who’ve lost all faith in old systems
All of this needs a Brand & Marketing Lead who’s sensitive and perceptive; able to navigate it with the greatest care and attention for the person on the other side of the tech.
Marketing expertise as and when you need it
If you need copy or comms support, or creative direction, I’m process-driven with both commercial and creative focus. I determine your strategy as well as deliver on tasks, and my approach adapts to suit what you need today to reach your unique audience.
Work with me for:
- One-off strategy sessions ― try my Dawnbreaker 2-week intensive
- Project-based delivery
- Ongoing partnership
“Anyone would be lucky to work with Nat and share her years and years of knowledge that she’s accumulated ― it’s clear that it’s been accumulated. It’s skills actually; it’s deeper than knowledge. It’s sort of the foundations. It’s so obvious and evident Nat’s been doing this for so long because of the way she tackles tasks.” ~ Abbie Heslop, MD for AI at EBI.AI
I can’t wait to hear what you’re working on!
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