Conversion copywriting ~ layers

Build on your success with my conversion copywriting process

EVERYTHING FROM DIGITAL HEALTH AND PROPTECH TO BLOCKCHAIN AND BIOMETRICS

Natalie Smithson Work With

“The piece is perfect. Great work!” — Sara Sliwinska, Marketing Manager at Cera

I work with ambitious, talented, big-hearted people who use technology to make the world a better place.

When you’re a digital innovator pushing technical boundaries, it’s H-A-R-D.

You’re tackling the big challenges of our time with creative solutions, but we all know a culture can’t transform overnight.

You might come up against confusion — resistance, even. That’s nothing a little conversion copy can’t clear up…

There’s a greater need than ever for your solution

You go through a lot of *stuff* as a pioneer. Don’t you? When you’re doing something special…

Trying to explain a solution that’s never been seen before or that shakes things up — now that’s demanding.

Conversion copy is designed to gently nudge and bump your reader over any IF?s and BUT!s before resting them down, delighted by their discovery, at the point of sale. The best bit is, it’s informed by the decisions your own customers make online.

Because copy moves people.

It affects purchase decision.

By the end of the conversion copywriting process, the most natural reaction in the world is for your reader to Click > That > Button. To sign up. Opt-in. Give you a thumbs up or pass on a referral.

Get

  • more leads
  • increased revenue, or
  • a better return on your investment

Inspire the digital transformation of tomorrow

Using carefully-constructed sales copy, you can show your reader what it looks like inside your world; how you work and how you perform. (Even if that seems a little different to anything they’ve known before.)

*WOW* people!

​​​​​​​​​​​​​​Help your customer fulfil their potential.

And in turn, you fulfil yours.

Copy I wrote for one agency took online readership for one of the biggest companies in animal health from a few hundred people per month to well over 10,000 in just 1 quarter (and won an award).

A first-class example of understanding your audience and delivering the goods, time after time. Captivating copy. Solid gold! ~ Cambridge Digital Awards

Wanna meet some of the pioneers I’ve been lucky enough to work with so far?

Here’s what I did for them. What I can do for you?

Web copy & description for a new app

Natalie Smithson portfolio One Scream

Problem

A female entrepreneur recognises that women and girls often feel vulnerable when out alone. She develops a mobile app to help them feel safe, but needs beta testers.

Solution

To identify the kinds of language women and girls will respond to best, I read their personal stories. I re-write the web copy to address their deepest (and often unrecognised) fears, but it is positive and affirming in line with new brand guidelines we develop. I tighten up the in-app micro copy and write the App Store description for launch.

I also get to know the developer. Without her, it wouldn’t be the elegant app it’s turned out to be and might not have seen the light of day without her resolve. This is something the new community of beta testers can recognise and be a part of too, so they can work together to develop an app everyone feels empowered by.

“Natalie is wonderful to work with – very responsive, on time, supportive and diligent. She has developed great enthusiasm for our app and created web content and app wording. We will go back to Natalie for strategy and highly recommend her.” — Uta De Veer, Co-Founder at One Scream

VOICE YOUR POWERFUL BIG IDEA


Web copy & navigation for a digital artist

Problem

An experienced visual artist has moved into exciting new territory. He’s using digital technology to create niche works of art, but how does he explain the creative process on his website?

Solution

One of the things I love most about my work is the opportunity to be inspired by the creativity of others. Slowly peeling back the layers of their process to uncover a motivation even they don’t always know is there. To do this, I use research methods that expose themes and patterns I can use to tell a story.

It is important to find out what the experience is like for the buyer too. For those seeking out a high-end work of unique and subjective art, it takes more than a customer satisfaction sheet to work out what makes them choose one artist over another. Once I knew this, I could write appropriate copy for different areas of the website to lead new potential clients through the same satisfying journey.

“Natalie’s methods are in-depth. The whole process was really worthwhile & enjoyable. She worked to uncover my motivations and I gained insight into how I work and think. I felt Natalie understood me, my business and my clients, which results in copy that exceeds expectation.” ~ Jonny Ambrose, Visual Artist

Express who you really are


copy & campaigns for a CHARITY WEBSITE

Problem

A pioneering non-profit is due to celebrate their 30th anniversary. They need to organise a lot of information on their web pages and find a way to reach every type of supporter.

Solution

I’m a copywriter, but my background is in web construction and navigation. My natural instinct is to think about how the words I write will be organised online, so it’s easy for readers to find their way around. For this campaign, I started with the historical timeline because, from there, all of the incredible milestones the charity has reached can be extracted and celebrated individually elsewhere.

Many of the animal assisted intervention services the charity introduces have never been seen before. They also deal with sensitive and complex subjects. I had to be sure to include relevant information and stories that matter to each different type of reader, so they could share the information easily to help grow support.

“Natalie is creative whilst always being ‘on brand’. Her support has been invaluable and I know she will help us achieve our objectives.” — Laura Diep, Digital Manager at Dogs for Good

HIRE NATALIE


Contributing author

 Natalie Smithson Digital Author DTP         Natalie Smithson HubSpot

Natalie Smithson HubSpot
Natalie Smithson Digital Transformation People


The only way to grow your business in a digital world is to make a human connection

Let’s convert more of your visitors into paying customers

CONTACT NATALIE TODAY