When you hire a copywriter, you don’t just put your trust in someone willy-nilly — it’s kind of nice to know a little bit about where they’ve come from. Dontyathink?
Because you’re looking for the one who really *gets you*.
When you go all in on a really big idea, you want a copywriter who knows how to help people understand your solution, so it sells. A copywriting partner who supports you in your mission to challenge the status quo. Working as a team to realise your goals.
“Natalie has brought style and smarts to our work. It’s a real pleasure working with someone so genuine and invested.” ~ Anna Karadzhova, Hop Online
Start with a process
I follow a copywriting process to find out what your customer wants to hear. What gets them on board with your new way of thinking (and makes them tell all of their friends)?
We already know how it works when a business tells you what they think you want to hear — you’re on one wavelength and they’re on another. It doesn’t grow your business. It grows resentment.
So I work with business owners who are as curious as I am about why people behave the way they do. Keen to uncover the reason for their choice — like, to buy or not to buy.
My process reveals all you need to say to help grow your revenue.
“Nat is a great asset. She really helped us develop our voice.” ~ Sarah Watson, Communications Manager at Dogs for Good
COPYWRITING GIVES ME A VOICE TOO
I’m spreading optimism. This is such a greedy, cold world we live in at times and it’s easy to be dragged down by it. I refuse to believe we can’t make things better, even if it’s just by drawing a big line around a positive group of people and shutting everyone else out.
The people I work with are inspired, driven, and determined to succeed with their ideas. Often, they have taken a negative experience and turned it into a positive. I want to peddle more of that. It’s incredible what you can achieve when you set your mind to it.
“Natalie can verbalize and conceptualize ideas in a clear manner, resulting in coherent, well thought out and imaginative projects. She is also friendly and thoughtful, taking on board other people’s input, making decisions in a timely and consistent manner.” ~ Katie Steed, Creative Director at Slurpy Studies