Natalie Smithson ~ Digital Innovation Copywriter

I’m the copywriter you call when you’re ready to take on the world

I work with ambitious, talented, big-hearted people who use technology to make the world a better or more imaginative place

I’m a copywriter and digital marketer, but I use my craft to help spread optimism.

Living in a world that can appear so greedy and cold at times, it’s easy to be dragged down by that. But I refuse to believe we can’t make things better, even if it’s just by drawing a big line around a positive group of people and shutting everyone else out. 

The people I work with are inspired, driven, and determined to succeed with their ideas. Often, they have taken a negative experience and turned it into a positive. I want to peddle more of that.

To the future, one big bold idea at a time

When you go all in on a really BIG idea, you want a copywriter who knows how to help people understand your solution. So it sells.

You need a copywriting partner who will support you in your mission to challenge the status quo, working as a team to realise your goals.

“Natalie has brought style and smarts to our work. It’s a real pleasure working with someone so genuine and invested.” ~ Anna Karadzhova, former digital marketing agency CEO

All successful copywriting projects start with a process…

I follow a conversion copywriting process to find out what your customer wants to hear. What gets them on board with your new way of thinking (and makes them tell all of their friends)?

We already know how it works when a business tells you what they think you want to hear — you’re on one wavelength and they’re on another. It doesn’t grow your business. It grows resentment.

So I work with business owners who are as curious as I am about why people behave the way they do. Keen to uncover the reason for their choice — like, to buy or not to buy.

My process reveals all you need to say to help grow your revenue.

“Natalie can verbalize and conceptualize ideas in a clear manner, resulting in coherent, well thought out and imaginative projects. She is also friendly and thoughtful, taking on board other people’s input, making decisions in a timely and consistent manner.” ~ Katie Steed, Creative Director at Slurpy Studios

What are you working on RIGHT NOW? Let’s make it the best thing ever…