Back in 2019, I could never have predicted where AI would lead me β or any of us. I just knew it was significant.
And, boy, it flipped our world right over, didn’t it?
Working as a freelance digital innovation copywriter in 2019, AI projects were rare. I mistakenly thought AI was an exciting thing of the future, until I went to CogX and left with my head in a spin and the realisation it was already upon us (and had been for years).
MARKETING SUPPORT FOR CHANGEMAKERS
Today, I’ve been working on brand positioning, tone of voice, and content strategy for AI providers for six years, most recently for EBI.AI writing about NLP, LLM, RAG, AI agents, and AI telephony daily, as well as content for AI assistants, video scripts, case studies, and micro copy for UX. Targeted editorial blog posts increased our clicks by 207% YoY with overall impressions up 337% and referrals 50%, bagging first place rankings on Google for difficult keywords and some snippets too.
“Nat’s a fast thinker, able to grasp technical concepts and translate them for a non-technical audience. She’s also a team player and cares deeply about the quality of her work, can manage multiple tasks simultaneously, and has excellent prioritisation skills.” ~ Abbie Heslop, MD of AI at EBI.AI
In 2020 I was working with digital twins and simulation, soaking up all I could learn about AI and conversation design. A mentor challenged me to write a chatbot in the voice of a popular animated character and choosing Moana turned out to be a stark reminder you can move in any direction you want in life, if you’re willing to explore beyond the reef π
Writing conversations must be easy, I thought. I talk to other people all the time (too much, my husband would say). And I write β daily. How hard can it be?
With confirmations, error handling, prompts, and barging in, it soon became clear writing for chatbots isn’t as easy as it might seem. Add Grice’s maxims and paralanguage into the mix and I had a lot to learn.
So I read. Listened. Studied the process, and spoke to others already in the industry. Then I accepted the challenge to study a character and take on their voice.
Enter: Moana bot. My first ever untrained attempt to write for conversational AI.
Moana bot πΊ I see you, tech chief π I’ll show you the way to better copy
Give me 2 minutes to sign you up. First, what’s your email address?
Moana bot πΊ You did it! Your data’s safe with Natalie
Check your inbox for her first email and start writing better copy for your business today
These days, I regularly manage AI assistant content and a day without someone mentioning AI is as rare as spotting a mermaid. Dive deep enough and you’ll find AI treasures in every corner of business. From improving healthcare and education systems, to supporting personal development and helping people feel less lonely. I can’t wait to see how far we can get, working together with AI into the future.
If you’re using AI to make the world a better or more interesting place, I’d love to support your goals with copy, content, and comms that create a human connection in our new AI world.