Old black and white photo of a woman doing a backward somersault on the beach

To the future, one big bold idea at a time

Back in 2019, I could never have predicted where AI would lead me ― or any of us. I just knew it was significant.

And, boy, it flipped our world right over, didn’t it?

Working as a freelance digital innovation copywriter in 2019, AI projects were rare. I mistakenly thought AI was an exciting thing of the future, until I went to CogX and left with my head in a spin and the realisation it was already upon us (and had been for years).

Today, I’ve been working on brand positioning, tone of voice, and content strategy for AI providers for six years, most recently for EBI.AI writing about NLP, LLM, RAG, AI agents, and AI telephony daily, as well as content for AI assistants, video scripts, case studies, and micro copy for UX. Targeted editorial blog posts increased our clicks by 207% YoY with overall impressions up 337% and referrals 50%, bagging first place rankings on Google for difficult keywords and some snippets too.

Nat’s a fast thinker, able to grasp technical concepts and translate them for a non-technical audience. She’s also a team player and cares deeply about the quality of her work, can manage multiple tasks simultaneously, and has excellent prioritisation skills.” ~ Abbie Heslop, MD of AI at EBI.AI

Photograph of Abbie Heslop looking straight to camera (caucasian, dark hair, female).

HIRE NATALIE

The voyage into conversational AI

In 2020 I was working with digital twins and simulation, soaking up all I could learn about AI and conversation design. A mentor challenged me to write a chatbot in the voice of a popular animated character and choosing Moana turned out to be a stark reminder you can move in any direction you want in life, if you’re willing to explore beyond the reef πŸ„

Writing conversations must be easy, I thought. I talk to other people all the time (too much, my husband would say). And I write β€” daily. How hard can it be?

With confirmations, error handling, prompts, and barging in, it soon became clear writing for chatbots isn’t as easy as it might seem. Add Grice’s maxims and paralanguage into the mix and I had a lot to learn.

So I read. Listened. Studied the process, and spoke to others already in the industry. Then I accepted the challenge to study a character and take on their voice.

Enter: Moana bot. My first ever untrained attempt to write for conversational AI.

Moana bot 🌺
I see you, tech chief 😊 I’ll show you the way to better copy



Give me 2 minutes to sign you up. First, what’s your email address?
Tech chief πŸ‘©β€πŸ’»
te*******@em***.com
Moana bot 🌺
Great. Natalie only sends the most thought-provoking tips πŸ™Œ

Next, tell me your first name
Tech chief πŸ‘©β€πŸ’»
Joe
Moana bot 🌺
And your second name?
Tech chief πŸ‘©β€πŸ’»
Bloggs
Moana bot 🌺
Almost there

If I know your industry I can tailor copywriting tips for you. Wanna share the name of your organisation?
Tech chief πŸ‘©β€πŸ’»
voyager.co.uk
Moana bot 🌺
OK, one last thing

Before we can start sending emails from Natalie, it’s important we get your explicit consent

Confirm it’s your choice to sign up, you haven’t been forced into it by the coconuts

Tech chief πŸ‘©β€πŸ’»
[YES] I consent to receiving emails from Natalie and know I can unsubscribe at any time
Moana bot 🌺
You did it! Your data’s safe with Natalie



Check your inbox for her first email and start writing better copy for your business today

These days, I regularly manage AI assistant content and a day without someone mentioning AI is as rare as spotting a mermaid. Dive deep enough and you’ll find AI treasures in every corner of business. From improving healthcare and education systems, to supporting personal development and helping people feel less lonely. I can’t wait to see how far we can get, working together with AI into the future.

β€œNat has the right mix ofΒ technical know-how,Β marketing skillsΒ and aΒ genuine personalityΒ to always be a β€˜go-to’ person when it comes to developing new business ideas or revitalising old ones.” ~ Aanand DavΓ©, MD for simulation and AI specialists


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If you’re using AI to make the world a better or more interesting place, I’d love to support your goals with copy, content, and comms that create a human connection in our new AI world.

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